We enable digital customer experiences that truly connect.
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Design to Engage
We create digital experiences that truly resonate. From intuitive UX/UI and data-driven personalization to complete omnichannel journeys, every interaction feels individual and reinforces the next.
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Build to Scale
A powerful customer experience requires both a solid foundation and the right strategy. That’s why we integrate content, data, AI, and automation within a composable architecture, flexible by design and able to grow with your organization.
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Deliver to Perform
Our robust, scalable platforms form the backbone of personalized customer interactions: stable, fast, and secure. Digital sovereignty is our standard, ensuring organizations retain full control over sensitive data and strategic IT.
Make Digital Personal
We believe in a world where every digital interaction is personal, relevant, and meaningful — where brands listen, understand, and connect at exactly the right moment.
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Customer Experience with Impact
At GX, we create digital experiences that deliver real results — from the very first interaction to full-scale live operations. We bring together UX design, content strategy, and technical execution with real-time personalization and advanced martech integrations (CDPs, headless CMS, APIs, automations). Whether it’s a club deepening fan loyalty, a bank managing microcopy in real time, or a media company scaling privacy-sensitive audiences, our solutions drive measurable impact: increased engagement, higher conversion, and more efficient processes.
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Crafted with Care, Built to Scale
Our approach always starts with the user and ends with measurable outcomes. We design clear, maintainable architectures, enhance them with intelligent segmentation and AI models, and activate campaigns in real time. From there, we continuously manage and optimize the platform, guided by defined KPIs and transparent reporting. Curious what GX can do for your digital channel? Explore our cases or let’s discover the possibilities together.
Make Digital Personal
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About Us
We combine years of experience with deep expertise and an eye for detail. Every solution is designed with care, secure, scalable and future-proof. We work with leading organizations. Brands that reach wide audiences or make a real difference in society. For them, every moment counts.
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Our Success Stories
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PSV
PSV’s personalized website is full of dynamic content. By leveraging user data, every fan receives a unique and engaging experience tailored to their interests.
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Odido
Odido uses customer data, AI, and an omnichannel approach to automate personalized journeys. This results in higher conversion rates and more effective campaigns.
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Timing
Timing demonstrates how data and AI make recruitment truly personal. Candidate profiles, preferences, and behavioral data are combined into a single, central profile.
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Hear it from our experts
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- data science
- Customer Data Platform
What Makes a Lead Sales-Ready? Lessons from a Smarter Scoring Model
Bo Hendriks
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- data science
- Customer Data Platform
Active Buying Centers: How to Find and Act on Group Buying Signals
Jeroen Bouwmeester
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- content management
- Customer Data Platform
Content That Clicks: Where Your CMS Meets Customer Data
Maatje van Broeckhuysen
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