July 19, 2023

GX is joining Happy Horizon. As a specialist in digital marketing software and services, the agency group immediately gains significant strength in its propositions with this addition: "GX's portfolio perfectly complements Happy Horizon's portfolio: within our services Development & Technology and Data & Automation, the over 100 specialists add extensive knowledge to our existing service package,” said Walter van de Wege, CEO of Happy Horizon.

GX has been making strides since 1996. With over 25 years of experience in smart technological (total) solutions, they help organizations make their digital communication consistent and personalized. With platforms like XperienCentral and Engatta, GX connects content, data, and technology. The company serves about 150 clients, including well-known names such as de Volksbank, Nationale Nederlanden, CBR, and T-Mobile.

The acquisition is a significant step for GX: "It's necessary to join a larger and stronger organization to achieve further growth and development for GX. With Happy Horizon, we aim to become the best in Europe. We can also provide even better services to our customers," said Willem Rossieau, CEO of GX. "We already work for similar clients, such as PSV and Fontys. By combining forces, we offer our clients the best total solution, enabling them to provide their customers with the best digital experiences. That's what we're aiming for!", added Walter van de Wege.

Willem Rossieau: "We got to know Happy Horizon and were quickly impressed by their passion, vision, and broad expertise in digital marketing. This acquisition offers a great opportunity for GX to contribute to and further grow in this field, strengthening our proposition and market position. GX will remain an independent organization within Happy Horizon, with its own daily management and brand name. However, we will have a strong organization behind us."

With the addition of GX, Happy Horizon expands its range of services. For the full-service agency, this marks the next step in its ambition to be among the best agencies in the world.